Whole Foods Market presents the Do Something Reel™ Film Festival, a collection of six provocative, character-driven films focused on passionate people making a world of difference. The Do Something Reel film festival is presented in association with RiceSelect™ and Applegate Farms, with additional support from Preserve, Brita, Stonyfield, Tom’s of Maine, and Seventh Generation,as well as EVOL Foods, Food Should Taste Good and Siggi’s.

From the Coal River Valley of West Virginia to the inner city of Detroit, from vanishing bee populationsto the evolution of the National School Lunch Program, from farmers and active every day citizens to doctors and scientists, the Do Something Reel line-up provides a moving, eye-opening look at how the choices we make can have a huge impact on our bodies, our economy, and our environment. It is the hope of Whole Foods, RiceSelect™ and other sponsors that these films will inspire you to reflecton what you're passionate about, and how you can make a difference!

This nationwide traveling festival will be presented in 70+ citiesthroughout April, in celebration of Earth Month.  For more information about the Whole Foods Market “Do Something Reel” Film Festival go to www.riceselect.com or www.dosomethingreel.com.